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Passionate About Inspiring Others

William is a parent, non-profit leader, coach, and businessman. He is passionate about personal development and empowerment both for himself and others which has led him to the path of coaching and training. He pulls from his own experiences when working with trans people as well as shining a light on the experiences of the people he works with and continues to support. He is a big advocate for trans rights and delivers training on how to work with the trans community and has been involved in a wide range of organisations, specialising in supporting trans people. 


Support for trans people and improving people’s mental health and wellbeing is extremely important to me.

I believe if we have good mental health and wellbeing our ability to cope with life’s ups and downs, particularly during transition, is greatly improved which leads to better outcomes for everyone.”

Working with individuals, children and families experiencing issues with gender identity has given him a wide perspective on the needs of the community in relation to diversity and he is keen to share it widely to make the world a better place for the trans community. 

Working with individuals and families to overcome and deal with different issues

is probably one of the most rewarding parts of my job.” 


“I’m solution-focused and use a wide range of skills and techniques from positive psychology and other humanistic modalities

to inform my practice.” 


William's years of experience has taken him to parliament advising on trans healthcare, and various other ongoing advisory roles with organisations including York’s Counselling and Mental Health Service, NHS England, the Guardian, The Sun, BBC & ITV television. 


  • Counselling and Mental Health Service Advisory Board   York St John University (2019 to date) 

  • Patient and Public Voice (PPV) Partner                            NHS England (2014 to date) 

  • Advisory Group - Gender Identity                                           NHS England Specialised Commissioning (2021)

  • Transgender Patient Records Working Group                 York Teaching Hospital NHS Foundation Trust (2021)

  • Non-profit Leader & Facilitator                               Generate (2013 - to date)

  • Charity Trustee                                                         Mermaids (2015 - 2016)

  • Advisory Roles                                                                 BBC, ITV, The Guardian, The Sun, UK Parliament Select Committee

  • Director and Co-Founder                                        UNBOXD (2016 - to date)


  • BA (Hons), Result Pending, Counselling, Coaching & Mentoring 2019 - 2021 ~ York St John University

  • CMI Level 5, Result Pending, Management Coaching & Mentoring 2019 - 2021 ~ York St John University

  • Diploma, Result Pending, Personal Performance Coaching 2018 -2021 ~ The Coaching Academy

  • Ascentis Level 3, Award in Education & Training 2018 ~ York College

  • Level 3, Understanding the Health and Social Care Environment, 2018 ~ NHS England, Certa

  • Certified Life Coach Practitioner, 2018 ~ The Academy of Modern Applied Psychology

  • Level 3, Facilitation & Engagement in the Health and Social Care Environment 2017 ~ NHS England, Certa

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